Ida Lupino & Basil Rathbone play Cathy & Heathcliff in Lux Radio Theatre's 1940 Production of "Wuthering Heights". Produced & Narrated by Cecil B DeMille
The Lux Radio Theater Hosted by Cecil B. DeMille.
These words introduced broadcast radio’s biggest and most important dramatic program. For two decades, The Lux Radio Theater presented radio versions of movie attractions, current or coming, while the biggest names in cinema played the leading roles.
The Lux Radio Theater debuted in 1934, dramatizing Broadway plays from New York. In an effort to improve ratings, the show moved West in June 1936 to capitalize on Hollywood talent and popular movie fare.
Lux’s extravagant productions were a huge success. Renowned director Cecil B. DeMille—whose films were synonymous with spectacle—was brought in to host the show. Stars were routinely paid up to $5,000 to appear and over 50 actors, musicians and technicians were on hand every week for productions which ranged from "The Thin Man" to "The Jazz Singer" to "The African Queen."
Before the show left the air in 1955, DeMille—and subsequent hosts William Keighley and Irving Cummings—welcomed nearly every major movie and radio star to the Lux microphone, including Cary Grant, Claudette Colbert, Bing Crosby, Katherine Hepburn, Humphrey Bogart, Judy Garland, Roy Rogers and Bud Abbott and Lou Costello.
Lux Radio Theater (sponsored by Lux soap) was a live radio show that began in October 1934 on the NBC Blue Network (which ironically would become the Disney-owned ABC). The series (which first aired on Sunday afternoons before switching to Monday evenings) was based on popular Broadway shows and films of the day. Original cast members were often used to re-create their roles, many of Hollywood's biggest names appeared on the weekly hour-long program.